行動裝置與網路科技的蓬勃發展，改變使用者對行動裝置的依賴程度，也造就了新的消費模式。利用行 動裝置的適地性與行動性吸引聚焦消費者的注意，再將消費者引領至實體店面消費並享受有形服務的 O2O(online to offline)虛實整合商務模式，也有了發展的舞台。 行動載具與新型態數位互動看板間的互動式行銷，即是吸引消費者目光的極佳方式之一。傳統數位展示 看板只能推播廣告的單一與單調性，新型態數位互動看板具有感知異質裝置並提供互動活動的能力，當 異質裝置(如行動裝置、智慧型手機等)進入互動看板的有效互動場域時，看板即能利用相關的感測方式 (單一或數種)，自動感知場域中的裝置並取得與使用者有關的資訊(如使用者位置、偏好等)，利用該些資 訊，進一步提供使用者適性的互動服務與資訊交換。
技術現況敘述-英文
The booming development of mobile devices and Internet technologies has changed the way users rely on mobile devices and created new consumption patterns. The use of mobile devices has attracted the attention of consumers, and then lead consumers back to the physical store and enjoy tangible services based on the O2O (online to offline) virtual business integration model. The interactive marketing based on mobile devices and new forms of interactive billboards is one of the greatest ways to attract consumers. The traditional digital display billboard can only push a single and monotonic advertisement, but the new type of digital interactive billboard has the ability to perceive heterogeneous devices and provide interactive activities. When heterogeneous devices (such as mobile devices, smart phones, etc.) enter the effective interaction filed for interactive billboards, billboards can use relevant sensing modes (single or several modes) to automatically sense the device in the field and get information about the user (such as user location, preferences, etc.). The information will be used to further provide users with the appropriate interactive services for information exchange.
技術現況敘述-英文: The booming development of mobile devices and Internet technologies has changed the way users rely on mobile devices and created new consumption patterns. The use of mobile devices has attracted the attention of consumers, and then lead consumers back to the physical store and enjoy tangible services based on the O2O (online to offline) virtual business integration model. The interactive marketing based on mobile devices and new forms of interactive billboards is one of the greatest ways to attract consumers. The traditional digital display billboard can only push a single and monotonic advertisement, but the new type of digital interactive billboard has the ability to perceive heterogeneous devices and provide interactive activities. When heterogeneous devices (such as mobile devices, smart phones, etc.) enter the effective interaction filed for interactive billboards, billboards can use relevant sensing modes (single or several modes) to automatically sense the device in the field and get information about the user (such as user location, preferences, etc.). The information will be used to further provide users with the appropriate interactive services for information exchange.
行動裝置與網路科技的蓬勃發展，改變使用者對行動裝置的依賴程度，也造就了新的消費模式。利用行動裝置的適地性與行動性吸引聚焦消費者的注意，再將消費者引領至實體店面消費並享受有形服務的O2O(online to offline)虛實整合商務模式，也有了發展的舞台。 行動載具與新型態數位互動看板間的互動式行銷，即是吸引消費者目光的極佳方式之一。傳統數位展示看板只能推播廣告的單一與單調性，新型態數位互動看板具有感知異質裝置並提供互動活動的能力，當異質裝置(如行動裝置、智慧型手機等)進入互動看板的有效互動場域時，看板即能利用相關的感測方式(單一或數種)，自動感知場域中的裝置並取得與使用者有關的資訊(如使用者位置、偏好等)，利用該些資訊，進一步提供使用者適性的互動服務與資訊交換。
技術現況敘述-英文
The booming development of mobile devices and Internet technologies has changed the way users rely on mobile devices and created new consumption patterns. The use of mobile devices has attracted the attention of consumers, and then lead consumers back to the physical store and enjoy tangible services based on the O2O (online to offline) virtual business integration model. The interactive marketing based on mobile devices and new forms of interactive billboards is one of the greatest ways to attract consumers. The traditional digital display billboard can only push a single and monotonic advertisement, but the new type of digital interactive billboard has the ability to perceive heterogeneous devices and provide interactive activities. When heterogeneous devices (such as mobile devices, smart phones, etc.) enter the effective interaction filed for interactive billboards, billboards can use relevant sensing modes (single or several modes) to automatically sense the device in the field and get information about the user (such as user location, preferences, etc.). The information will be used to further provide users with the appropriate interactive services for information exchange.
技術現況敘述-中文: 行動裝置與網路科技的蓬勃發展，改變使用者對行動裝置的依賴程度，也造就了新的消費模式。利用行動裝置的適地性與行動性吸引聚焦消費者的注意，再將消費者引領至實體店面消費並享受有形服務的O2O(online to offline)虛實整合商務模式，也有了發展的舞台。 行動載具與新型態數位互動看板間的互動式行銷，即是吸引消費者目光的極佳方式之一。傳統數位展示看板只能推播廣告的單一與單調性，新型態數位互動看板具有感知異質裝置並提供互動活動的能力，當異質裝置(如行動裝置、智慧型手機等)進入互動看板的有效互動場域時，看板即能利用相關的感測方式(單一或數種)，自動感知場域中的裝置並取得與使用者有關的資訊(如使用者位置、偏好等)，利用該些資訊，進一步提供使用者適性的互動服務與資訊交換。
技術現況敘述-英文: The booming development of mobile devices and Internet technologies has changed the way users rely on mobile devices and created new consumption patterns. The use of mobile devices has attracted the attention of consumers, and then lead consumers back to the physical store and enjoy tangible services based on the O2O (online to offline) virtual business integration model. The interactive marketing based on mobile devices and new forms of interactive billboards is one of the greatest ways to attract consumers. The traditional digital display billboard can only push a single and monotonic advertisement, but the new type of digital interactive billboard has the ability to perceive heterogeneous devices and provide interactive activities. When heterogeneous devices (such as mobile devices, smart phones, etc.) enter the effective interaction filed for interactive billboards, billboards can use relevant sensing modes (single or several modes) to automatically sense the device in the field and get information about the user (such as user location, preferences, etc.). The information will be used to further provide users with the appropriate interactive services for information exchange.
行動裝置與網路科技的蓬勃發展，改變使用者對行動裝置的依賴程度，也造就了新的消費模式。利用行動裝置的適地性與行動性吸引聚焦消費者的注意，再將消費者引領至實體店面消費並享受有形服務的O2O(online to offline)虛實整合商務模式，也有了發展的舞台。 行動載具與新型態數位互動看板間的互動式行銷，即是吸引消費者目光的極佳方式之一。傳統數位展示看板只能推播廣告的單一與單調性，新型態數位互動看板具有感知異質裝置並提供互動活動的能力，當異質裝置(如行動裝置、智慧型手機等)進入互動看板的有效互動場域時，看板即能利用相關的感測方式(單一或數種)，自動感知場域中的裝置並取得與使用者有關的資訊(如使用者位置、偏好等)，利用該些資訊，進一步提供使用者適性的互動服務與資訊交換。
技術現況敘述-英文
The booming development of mobile devices and Internet technologies has changed the way users rely on mobile devices and created new consumption patterns. The use of mobile devices has attracted the attention of consumers, and then lead consumers back to the physical store and enjoy tangible services based on the O2O (online to offline) virtual business integration model. The interactive marketing based on mobile devices and new forms of interactive billboards is one of the greatest ways to attract consumers. The traditional digital display billboard can only push a single and monotonic advertisement, but the new type of digital interactive billboard has the ability to perceive heterogeneous devices and provide interactive activities. When heterogeneous devices (such as mobile devices, smart phones, etc.) enter the effective interaction filed for interactive billboards, billboards can use relevant sensing modes (single or several modes) to automatically sense the device in the field and get information about the user (such as user location, preferences, etc.). The information will be used to further provide users with the appropriate interactive services for information exchange.
技術現況敘述-中文: 行動裝置與網路科技的蓬勃發展，改變使用者對行動裝置的依賴程度，也造就了新的消費模式。利用行動裝置的適地性與行動性吸引聚焦消費者的注意，再將消費者引領至實體店面消費並享受有形服務的O2O(online to offline)虛實整合商務模式，也有了發展的舞台。 行動載具與新型態數位互動看板間的互動式行銷，即是吸引消費者目光的極佳方式之一。傳統數位展示看板只能推播廣告的單一與單調性，新型態數位互動看板具有感知異質裝置並提供互動活動的能力，當異質裝置(如行動裝置、智慧型手機等)進入互動看板的有效互動場域時，看板即能利用相關的感測方式(單一或數種)，自動感知場域中的裝置並取得與使用者有關的資訊(如使用者位置、偏好等)，利用該些資訊，進一步提供使用者適性的互動服務與資訊交換。
技術現況敘述-英文: The booming development of mobile devices and Internet technologies has changed the way users rely on mobile devices and created new consumption patterns. The use of mobile devices has attracted the attention of consumers, and then lead consumers back to the physical store and enjoy tangible services based on the O2O (online to offline) virtual business integration model. The interactive marketing based on mobile devices and new forms of interactive billboards is one of the greatest ways to attract consumers. The traditional digital display billboard can only push a single and monotonic advertisement, but the new type of digital interactive billboard has the ability to perceive heterogeneous devices and provide interactive activities. When heterogeneous devices (such as mobile devices, smart phones, etc.) enter the effective interaction filed for interactive billboards, billboards can use relevant sensing modes (single or several modes) to automatically sense the device in the field and get information about the user (such as user location, preferences, etc.). The information will be used to further provide users with the appropriate interactive services for information exchange.
On the new media carrier of App, more and more AV applications complying with various needs are generated that new corresponding interactive modes must be re-developed. It's a generally confronting challenge for media operators to quickly comply and construct appropriate interactive module and design template. This technology provided the design reference of AV interactive interface focusing on multimedia content App type. Through the interactive act observation and analytic verification, interactive mode and design template of user's AC interface can be improved so as to quickly produce App solution that significantly elevates user experience.
技術現況敘述-英文: On the new media carrier of App, more and more AV applications complying with various needs are generated that new corresponding interactive modes must be re-developed. It's a generally confronting challenge for media operators to quickly comply and construct appropriate interactive module and design template. This technology provided the design reference of AV interactive interface focusing on multimedia content App type. Through the interactive act observation and analytic verification, interactive mode and design template of user's AC interface can be improved so as to quickly produce App solution that significantly elevates user experience.