【鐵工廠的轉型】
瑞成工業社創立於1966年，是一間傳統的鐵工廠，為自強文具(自強牌)代工金屬檔案夾具。2011年開始，從產品企劃、設計到生產，並行銷自創的金屬時尚禮品，第三代開啟了鐵工廠的轉型之路。
【文化X時尚X功能】
從「旅行」中找到答案，也從「生活」中找到方法；我們把「文化意象」、「時尚設計」與「便利功能」等元素，帶入金屬製品的產品企劃中，再用專業的技術去打造它們，在我們心中，無論是觀光紀念品，還是企業的禮贈品，都是具有意義、充滿設計感，並可以實際使用的生活好物！
【rachin是信念的傳承】
「rachin」是「瑞成」直接音譯的品牌名稱，代表把上一代經營的信念傳承下去。內斂的藍紫色寓意著我們傳統產業的本質，一步一腳印的製造高品質產品；奔放的橘黃色則代表我們對於新鮮事物的渴望，Open the mind! 用活潑開放的心態去思考不同商品的可能性。使用英文的品牌名稱，就是把自己定位在國際品牌，致力於推廣「Designed and Made in Taiwan」的榮譽。
An ironworks reborn
Rachin, founded in 1966, was a traditional ironworks that made metal binders for the company Strongfile. In 2011, the third generation of company management set the ironworks on the road to transformation, reforming everything from product planning to design to production, and starting to sell fashionable metal gifts made by the company.
Culture, Fashion, Function
Finding answers from travel and finding methods from life, we bring the elements of cultural imagery, fashion design and convenient functionality into planning our metal goods, then use special techniques to forge them. In our minds, whether it’s souvenirs or promotional gifts, these products are meaningful, full of design sense, and useful in daily life!
Rachin is about convictions
The Rachin brand is all about passing along the convictions of prior generations of management. Understated bluish-purple imparts the innate quality of our traditional industry as we manufacture high quality products step by step; ebullient orange-yellow stands for our yearning for fresh new things. Open your mind! We think about product possibilities with a vibrant, open attitude. We chose an Anglicized brand name to position ourselves as an international brand, devoting ourselves to popularizing “Designed and Made in Taiwan” as the honor it should be.
【鐵工廠的轉型】
瑞成工業社創立於1966年，是一間傳統的鐵工廠，為自強文具(自強牌)代工金屬檔案夾具。2011年開始，從產品企劃、設計到生產，並行銷自創的金屬時尚禮品，第三代開啟了鐵工廠的轉型之路。
【文化X時尚X功能】
從「旅行」中找到答案，也從「生活」中找到方法；我們把「文化意象」、「時尚設計」與「便利功能」等元素，帶入金屬製品的產品企劃中，再用專業的技術去打造它們，在我們心中，無論是觀光紀念品，還是企業的禮贈品，都是具有意義、充滿設計感，並可以實際使用的生活好物！
【rachin是信念的傳承】
「rachin」是「瑞成」直接音譯的品牌名稱，代表把上一代經營的信念傳承下去。內斂的藍紫色寓意著我們傳統產業的本質，一步一腳印的製造高品質產品；奔放的橘黃色則代表我們對於新鮮事物的渴望，Open the mind! 用活潑開放的心態去思考不同商品的可能性。使用英文的品牌名稱，就是把自己定位在國際品牌，致力於推廣「Designed and Made in Taiwan」的榮譽。
An ironworks reborn
Rachin, founded in 1966, was a traditional ironworks that made metal binders for the company Strongfile. In 2011, the third generation of company management set the ironworks on the road to transformation, reforming everything from product planning to design to production, and starting to sell fashionable metal gifts made by the company.
Culture, Fashion, Function
Finding answers from travel and finding methods from life, we bring the elements of cultural imagery, fashion design and convenient functionality into planning our metal goods, then use special techniques to forge them. In our minds, whether it’s souvenirs or promotional gifts, these products are meaningful, full of design sense, and useful in daily life!
Rachin is about convictions
The Rachin brand is all about passing along the convictions of prior generations of management. Understated bluish-purple imparts the innate quality of our traditional industry as we manufacture high quality products step by step; ebullient orange-yellow stands for our yearning for fresh new things. Open your mind! We think about product possibilities with a vibrant, open attitude. We chose an Anglicized brand name to position ourselves as an international brand, devoting ourselves to popularizing “Designed and Made in Taiwan” as the honor it should be.
